Fleetboard Daimler

Creative studio MCR asked Studio Iedman to develop a flat animation to explain how Daimler’s Fleetboard system works and how it benefits their clients.

By visually characterising Fleetboard’s clients we made the benefits of the Fleetboard system tangible. We implemented the basic premise that viewers need to emotionally interact with the animation by sympathizing with the main protagonist, in this case ‘the troubled’ truck fleet owner.